Titan Company

Titan Company

Personal information
Full name	Titan Company
Company type	public
Founded	(1991-09-05) 1984 (43 year ago) Bangalore, Karnataka, India

Titan Company Limited is an Indian fashion accessories company that mainly manufactures items such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore,[5] and registered office in Hosur, Tamil Nadu.

Titan Company Limited was established on 26 July 1984 in Chennai as Titan Watches Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). The company set up its first manufacturing plant in Hosur, Tamil Nadu, to produce quartz analogue electronic watches, marking the beginning of India’s modern watch industry. In 1986, Titan signed a memorandum of understanding with Casio to manufacture digital and analog-digital watches, strengthening its technological capabilities and expanding its product offerings during its early years.
During the 1990s and 2000s, Titan diversified beyond watches and rebranded itself as Titan Industries in 1993. In 1994, it entered the jewellery market with the launch of Tanishq, which later became India’s largest branded jewellery business by value. The company also introduced economy watch brand Sonata and youth-focused brand Fastrack to cater to different customer segments. Titan expanded further by launching its eyewear chain Titan Eyeplus in 2007 and multi-brand luxury watch stores under Helios in 2009, steadily transforming into a diversified lifestyle accessories company.
From 2011 onward, Titan accelerated its global and retail expansion. It acquired Swiss watchmaker Favre-Leuba to strengthen its international presence and later entered segments such as fragrances with Skinn, wearable devices, and women’s ethnic wear through Taneira. In 2013, the company changed its name to Titan Company Limited to reflect its broader portfolio. It expanded internationally by opening its first overseas Tanishq store in Dubai in 2020 and strengthened its jewellery dominance by increasing its stake in CaratLane, eventually acquiring full ownership in 2024. Through continuous diversification and strategic acquisitions, Titan evolved from a watchmaker into one of India’s leading lifestyle and fashion accessory companies.

Titan Company Limited operates as a diversified lifestyle and fashion accessories company with a strong presence in jewellery, watches, eyewear, and emerging retail segments. Headquartered in Electronic City, Bengaluru, with its registered office in Hosur, Tamil Nadu, the company manages large-scale manufacturing facilities for watches and precision engineering, while its jewellery operations are driven primarily through brands such as Tanishq, which contributes the majority of its revenue. Titan runs an extensive retail network across India through exclusive brand stores, multi-brand outlets like Helios, and online platforms, including its subsidiary CaratLane. It also operates eyewear stores under Titan Eyeplus and youth accessory outlets under Fastrack, supported by in-house design, supply chain management, and service centres to ensure quality control, innovation, and nationwide distribution.

The business career of Titan Company Limited began in 1984 as a watch manufacturing joint venture between the Tata Group and TIDCO, aiming to modernize India’s watch industry. Over time, Titan transformed from a single-product company into a diversified lifestyle giant by entering the jewellery segment with Tanishq in 1994, which later became its largest revenue contributor. The company further expanded into eyewear with Titan Eyeplus, youth accessories with Fastrack, fragrances, ethnic wear, and wearable technology. Through strategic acquisitions such as CaratLane and global ventures like Favre-Leuba, Titan strengthened its market position both domestically and internationally. Today, it stands as India’s largest branded jewellery maker and one of the world’s leading watch manufacturers, reflecting a steady and successful business evolution marked by innovation, brand building, and retail expansion.

The ideology of Titan Company Limited is built around trust, quality, innovation, and customer-centric growth, reflecting the core values of its parent organization, the Tata Group. Titan emphasizes ethical business practices, transparency in pricing—especially in its jewellery brand Tanishq—and strong corporate governance. The company focuses on delivering superior design, craftsmanship, and value while continuously adapting to changing consumer lifestyles through innovation in watches, eyewear, and fashion accessories. It also promotes sustainability, responsible sourcing, employee empowerment, and community development initiatives, aiming to balance profitability with social responsibility and long-term brand trust.

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