“Media Ad Revenue to Stabilize in 2025, with Sports and Live Events Driving Growth”
Key Highlights Ad Market Insights for 2025 Media companies anticipate a strong ad pipeline for early 2025, fueled by robust spending in Q4 2024 and the resolution of election-related uncertainties. Industry executives predict a return to normalcy in the advertising market after years of volatility. Mark Marshall, NBCUniversal’s chairman of global advertising, noted: “Normalization is […]