NBA legend Stephen Curry is scoring big not just in basketball but also in business. His company, Thirty Ink, pulled in $173.5 million in revenue in 2024, with $144 million in EBITDA, showing strong growth and profitability across all its ventures.
🏢 What Is Thirty Ink?
Thirty Ink is a house of brands led by Steph Curry. It includes:
- Unanimous Media – a creative media company
- Gentleman’s Cut – a premium bourbon brand
- Underrated – a sports brand focused on golf and basketball for underserved talent
The company’s biggest earnings come from Curry Brand, a partnership with Under Armour, where Curry acts as President. As part of a 2023 deal, Curry received 8.8 million Under Armour shares, worth around $75 million.
🎥 Unanimous Media: Curry’s Vision in Entertainment
Unanimous Media, co-founded by Curry, is focused on family, faith, and sports storytelling. Curry is personally involved in about 40 projects currently in development.
- The company signed a multi-year first-look deal with NBCUniversal and Peacock.
- Its first animated movie, titled “GOAT”, is set to release next year and features a basketball-playing billy goat in a fun, animal-only world.
Unanimous Media has been profitable every year since launching in 2018.
🥃 Gentleman’s Cut Bourbon: A Toast to Legacy
Gentleman’s Cut, Curry’s whiskey brand, is made in partnership with Boone County Distilling. The premium bourbon stands out in the luxury liquor space and has caught investor interest.
- A potential deal to sell a minority stake was halted due to political pushback against DEI (Diversity, Equity & Inclusion) efforts.
- The brand was being valued between $120 million and $200 million at the time.
Despite that, the company remains strong and profitable.
🏀 Underrated Sports: Opening Doors for Young Athletes
Curry’s Underrated Golf and Basketball programs help Black and brown youth get access to opportunities in sports where they are often underrepresented.
This effort ties into Curry’s broader commitment to diversity and inclusion, not just in his sports brands but across all his businesses.
“It’s all about real equity and giving everyone a fair shot,” Curry said.
💼 Curry’s Business Model: Profit With Purpose
According to Thirty Ink chairman Suresh Singh, Curry’s company is rare because it focuses on both profit and mission-driven goals.
Unlike many celebrity ventures that rely heavily on image, Thirty Ink is structured to run efficiently — without high traditional operating costs — while making a real social impact.
📈 Looking Ahead
As Steph Curry nears the end of his NBA career, his business future looks brighter than ever. From media and fashion to alcohol and sports development, Curry is building a legacy that goes far beyond basketball.
