Ashvini Yardi
| Personal information | |
|---|---|
| Full name | Ashvini Yardi |
| Nationality | Indian |
| Born | South Mumbai, India
|
Ashvini Yardiis an Indian film and television producer, best known for producing popular Hindi films such as OMG – Oh My God! and Singh Is Bliing, and for her successful career in Indian television.
Biography
[edit]Ashvini Yardi is an Indian film and television producer, known for her strong contribution to the Indian entertainment industry. She built a successful career in television over nearly two decades and became popular for developing and managing high-impact shows that gained massive audiences across India.
During her time in television, she worked with major channels like Zee TV and Colors, where she played a key role in launching well-known shows such as Saat Phere, Kasamh Se, Banoo Main Teri Dulhann, Balika Vadhu, Uttaran, Bigg Boss, and Khatron Ke Khiladi. She is also credited with conceptualizing popular singing reality shows like Sa Re Ga Ma Pa Challenge and Sa Re Ga Ma Pa Lil’ Champs, which became widely loved by viewers.
In 2011, Ashvini Yardi co-founded the production company Grazing Goat Pictures with actor Akshay Kumar, expanding her work into films. As a producer, she has been associated with movies like OMG – Oh My God!, Fugly, Singh Is Bliing, 72 Miles, and Bhaji in Problem, establishing herself as a respected name in both television and cinema.
Personal life
[edit]Most of the details available online focus mainly on her professional career in television and films rather than her private life. However, it is known that she studied in Mumbai and earned a BA in Psychology, Advertising, and Marketing (often linked with XIC, Mumbai).
Business career
[edit]Ashvini Yardi | Producer | Grazing Goat Pictures | Film & TV Content Leadership | Indian Entertainment
Ashvini Yardi is an Indian film and television producer who built a successful business career across major entertainment platforms, spending nearly two decades in television and playing a key role in launching and managing popular shows on Zee TV and Colors. At Zee TV, she worked on hit serials like Saat Phere, Kasamh Se, Banoo Main Teri Dulhann, and also helped conceptualize singing reality shows such as Sa Re Ga Ma Pa Challenge and Lil’ Champs. Later at Colors, she contributed to major successes like Balika Vadhu, Uttaran, Bigg Boss, and Khatron Ke Khiladi, helping the channel grow rapidly. In 2011, she expanded into films by co-founding Grazing Goat Pictures with Akshay Kumar, producing movies including OMG – Oh My God!, Fugly, Singh Is Bliing, 72 Miles, and Bhaji in Problem.
Ideology
[edit]Ashvini Yardi’s ideology centers around creating content that connects with audiences while balancing entertainment with social relevance. In television, she focused on shows that reflected societal issues and family dynamics, making them relatable yet engaging. In films, through Grazing Goat Pictures, she emphasizes storytelling that is both entertaining and thought-provoking, often blending humor with meaningful messages, as seen in movies like OMG – Oh My God!.
Social Links
[edit]References
- ^^ Jump up to: a b Ashvini Yardi. "Provides an overview of her career in TV and films, including shows she worked on and movies produced like OMG – Oh My God! and Singh Is Bliing.". Wikipedia.. Retrieved 2026-01-14.
- ^ Jump up to: a b IMDb Biography. "Details her transition from TV to film production and her education background.". . Retrieved 2026-01-10.
- ^ Jump up to: a b c "India Inc’s Rising Women Leaders". Economic Times. Retrieved 2025-12-17.
- ^ IndiaTimes (2025). "Shark Tank India's Aman Gupta jams on stage by singing Yeh Dil Deewana; says 'The real 'Jam'-nagar was here, Rihanna nahi toh Aman hi sahi?". The Times of India.. Retrieved 2025-12-17.
- ^ Jump up to: a b "Aman Gupta reacts to being considered for Shark Tank US to replace Mark Cuban; writes "East or West, Shark Tank India is the best". The Times of India. 2025-12-09. ISSN 0971-8257. Retrieved 2025-12-17.
- ^ Jump up to: a b "MSN". www.msn.com. Retrieved 2025-12-17.